Engage with All Audiences
The Cost Of Digital Discrimination
Picture this, a user with a certain disability visits your website. After navigating through the site for the initial few seconds, the user hits a roadblock and is unable to access various sections within a webpage. Or the user relies on a screen reader, which is missing from the content on your page making it difficult to interact with jumbled, incomprehensible, or entirely inaccessible content. The user leaves the site disappointed and frustrated. Such web accessibility issues imply digital discrimination which will cost your company in terms of money as well as brand reputation.
There are approximately 2 billion people with disabilities worldwide, or 37.5% of the world’s population. Plus, the World Health Organization estimates a rise in disability due to an increase in aging population and extensive spread of chronic diseases. With internet becoming the primary source of communication, entertainment, commerce, and information, digital accessibility is important to ensure this demographic is not excluded and has unfettered access to websites and applications. It is no wonder that governments across the globe especially in the United States, UK, and Europe have legally mandated web accessibility to ensure inclusivity.
Unfortunately, despite this, many websites fail to consider accessibility when creating a user interface or wireframes, or follow subpar accessibility standards that make using the site difficult for people with disabilities. As a credible company, you cannot afford to underestimate the criticality of web accessibility.
Break the Barriers and Ensure Complete Digital Accessibility
Web accessibility is the new normal and companies need to ensure their content is available to all, not just to stay legally compliant but also to create a more inclusive user experience. At Amnet, we understand that providing unrestrained access to digital content to every user is a key business objective.